---
title: Introduction
description: Designed for BDRs/SDRs, this playbook reveals how to proactively engage with government buyers, shape opportunities, and drive pipeline growth using Stotles for optimal lead conversion.
---

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1. [Stotles Help Centre](https://help.stotles.com/?hsLang=en)
2. [Stotles Playbooks](https://help.stotles.com/stotles-playbooks?hsLang=en)
3. [Stotles for Business Development Reps (BDRs)](https://help.stotles.com/stotles-playbooks?hsLang=en#stotles-for-business-development-reps-bdrs)

# Introduction

## Designed for BDRs/SDRs, this playbook reveals how to proactively engage with government buyers, shape opportunities, and drive pipeline growth using Stotles for optimal lead conversion.

We already know that [the most successful government suppliers have something in common](https://www.stotles.com/post/successful-government-suppliers); they are proactive in their approach to engaging with prospective buyers - meaning, they do less reactive tender chasing, and more proactive opportunity shaping.

Stotles supports BDRs/SDRs to source and qualify relevant opportunities, to drive early engagement, pipeline growth and conversion to qualified leads.

This playbook will take you through a typical workflow for a BDR/SDR, with real-world examples of how you can optimise your use of Stotles.

 

[![](https://help.stotles.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio66455292195dd98d6c40c28fd3f31c774BDR+flow.png)](https://downloads.intercomcdn.com/i/o/664552921/95dd98d6c40c28fd3f31c774/BDR+flow.png?expires=1721838600&signature=415957edb4972c8794e07a205433dd618a8b17045c87b2adfaa7188caa47e3c1)

 

*[Click here to go to Step 1: Find buying signals](https://help.stotles.com/1.-find-buying-signals-stotles-help-center?hsLang=en)*

 

 

 

 

 

- [Create strategy](https://help.stotles.com/create-strategy?hsLang=en)
- [Build pipeline](https://help.stotles.com/build-pipeline?hsLang=en)
- [Track tenders](https://help.stotles.com/track-tenders?hsLang=en)
- [Win bids](https://help.stotles.com/win-bids?hsLang=en)
- [About Stotles](https://help.stotles.com/about-stotles?hsLang=en#main-content)

    - [Our Features (Appendix)](https://help.stotles.com/about-stotles?hsLang=en#our-features-appendix)
- [Stotles Playbooks](https://help.stotles.com/stotles-playbooks?hsLang=en#main-content)

    - [Stotles for Business Development Reps (BDRs)](https://help.stotles.com/stotles-playbooks?hsLang=en#stotles-for-business-development-reps-bdrs)
    - [Stotles for Account Executives (AEs)](https://help.stotles.com/stotles-playbooks?hsLang=en#stotles-for-account-executives-aes)
- [FAQs](https://help.stotles.com/faqs?hsLang=en#main-content)

    - [How to set up your Stotles account for success](https://help.stotles.com/faqs?hsLang=en#how-to-set-up-your-stotles-account-for-success)
    - [How to Build Pipeline with Opportunities](https://help.stotles.com/faqs?hsLang=en#how-to-build-pipeline-with-opportunities)
    - [How to Pre-Engage with Early Buying Signals](https://help.stotles.com/faqs?hsLang=en#how-to-pre-engage-with-early-buying-signals)
    - [How to research and track key public sector buyers](https://help.stotles.com/faqs?hsLang=en#how-to-research-and-track-key-public-sector-buyers)
    - [How to utilise decision maker contact information](https://help.stotles.com/faqs?hsLang=en#how-to-utilise-decision-maker-contact-information)
    - [How to track your partners and competitors](https://help.stotles.com/faqs?hsLang=en#how-to-track-your-partners-and-competitors)
    - [Expert Services](https://help.stotles.com/faqs?hsLang=en#expert-services)
    - [Licencing and Team Management](https://help.stotles.com/faqs?hsLang=en#licencing-and-team-management)
    - [CRM integrations](https://help.stotles.com/faqs?hsLang=en#crm-integrations)
    - [Teams and Slack integrations](https://help.stotles.com/faqs?hsLang=en#teams-and-slack-integrations)

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