Use Stotles Document data to search for the earliest possible signs of an opportunity within the public sector.
Steps to use document data to find whitespace opportunities
- Using the vertical navigation, locate and click on the ‘Documents’ tab.
- From the Documents tab, search using the ‘Filter’ button to filter by Keyword/Document type/Publish dates/Buyer characteristics to ensure the search is super relevant to you.
- Once you have selected your chosen document, review the highlighted sections on the right-hand side.
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- You can use your chosen keywords to search through the document to look for relevant mentions that may indicate an early indication of interest in your chosen field.
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- If a relevant early buying signal is found, click ‘Save’ in the top right to create an opportunity.
- Complete the relevant details within the opportunity window on the right-hand side.
- Click 'Create' at the bottom of the window.
- Once an opportunity is created, click the View Opportunity pop-up in the middle of your screen.
- Add any further qualifying information and click save on the relevant Suppliers, Frameworks and Decision-maker contacts, which can be found within the opportunity page.
- Now you have a qualified opportunity to collaborate with your team members.
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- Don't forget to reassign and update the stage of an opportunity once you have provided additional information and completed the qualification steps.
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